Senior Marketing Strategist | Growth, Brand & Content Strategy
I build marketing strategies that connect positioning, growth, content and execution to clear business goals and measurable results.
| 6+ | ||
| Years in Marketing | 30+ | |
| Brands served | 3 | |
| Countries | ||
| Brazil • Canada • Kenya | ||
| 10+ | ||
| Clients managed simultaneously | 9 | |
| Professionals led | International | |
| Remote Marketing Experience |
Throughout my career, I've worked across agencies, international nonprofits and growing businesses, leading marketing initiatives from strategy to execution.
My work combines brand positioning, content strategy, audience growth, campaign planning and performance analysis into marketing systems designed to create sustainable results.
I enjoy turning complexity into clear marketing direction.
Whether I'm supporting a nonprofit in Canada, coordinating multiple agency clients or helping a local business strengthen its positioning, my approach remains the same: understand the business, identify opportunities, build a strategy, measure what matters.
I don't believe great marketing starts with content. I believe it starts with understanding people, defining clear business objectives and building systems that consistently create value. Content is simply one of the ways that strategy becomes visible.
Strategic Thinking
I connect marketing activities with business objectives instead of treating channels as isolated tactics.